Product Manager

1 month ago

Philippine, Philippines L’Oréal Remote Work Freelance Full time
What You’ll Do

Define and steer the product strategy for the category consistent with the international brand positioning and priorities to contribute to continued growth for the brand and the consumer relationship.

Define the strategic orientations and orchestrate the launches to maintain growth of the assigned product category.Collect and analyze consumer and market insights and competition strategies to make recommendations to management.Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences and maximize ROIAdapt communication material (imagery, digital, point of sale)Mobilize and work with other departments (sales, demand planning, education, CRM etc. ) and partner agencies to build broader business strategy; ensure consistency and alignment in messaging and execution; meet the deadlinesMake recommendations to management on the category based on own expertise of the consumer, market, and competitors (launch analysis, strategic memo, etc.)Manage A&P budget and ensure sales forecast accuracy.Effectively prepare clear messages for senior managementBuild, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how

Specific To Selective Divisions

Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brandImplement the retail strategy working hand-in-hand with the commercial and education team and ensure the proper implementation of retail materials (services, advice, etc.)Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan- Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan Retail excellence projects

Who We Are Looking For

7+ years of product marketing experience, candidate with beauty/FMCG/luxury goods background would be preferrableExcellent communication and interpersonal skillsStrong business acumen and analytical senseSensitive to consumer behavior and beauty trendsIdentifies market drivers, integrates retail & shopper expertiseTranslates trends and consumer knowledge into meaningful insights