Brand Manager

4 days ago

Taguig, Philippines Beiersdorf Full time
Your Tasks Main Accountabilities

The Brand Manager oversees understanding the market landscape, categories, and competitors in activation market. 

 

Roles & Responsibilities

Market dynamics of category:

  • Prepare reports to monitor / evaluate key brands performance such as market share in the respective category.
  • Monitor category development closely such as competitor performance, launches and RSPs*
  • Conduct thorough analyses regarding market dynamics to identify white spaces in assortment and to identify opportunities for NIVEA.
  • Drive NIVEA category growth through NPDs and through full assortment ensuring the right positioning and focus.
  • Develop strategic plan for NIVEA category to drive NIVEA category growth

NPD launch initiatives & perfect execution

  • Prepare go to market strategy for all NIVEA launches giving guidance to other departments (S&CM and Sales) by steering the marketing mix.
  • Execute and track IMS, GM and market share data analyses for all launches and relaunches
  • Follow the ‘go to market’ process by respecting the timeline and ensuring on time delivery of presentations and materials.
  • Manage all artworks on time while collaborating with various countries and ensuring high quality.
  • Manage and monitor the FDA approval process for new product launches and relaunches
  • Ensure a perfect execution on all touchpoints closely working together and aligning with internal departments such as Sales and SCM.
  • Leverage the forecast analysis from Demand Planner and discuss/align with Demand Planner.

Communication

  • In the lead for KV, TVC and digital adaptations through high quality briefing and efficient process management with agencies.
  • In the lead for ATL and KOL campaigns from briefing to execution ensuring consumer journey and precision marketing thinking. All campaigns should meet predetermined media KPIs.
  • Ensure all communication is aligned with POSM and other shopfloor activities.
  • Monitor the effect of media by keeping a close eye on sales uplift.
  • Ensure internal excitement for the category, launches and relaunches by being passionate about the brand and products.

Budget management:

  • Responsible for the management and allocation, spending and tracking of the yearly category budget.
Your Profile

Knowledge, Skills and Experience

  • Bachelor's degree, preferably Marketing, Business Administration, Management or any related course.
  • At least 3-5 years product / brand management experience in the FMCG industry
  • Background in Personal Care or Skin Care is an asset
  • Experience in Digital marketing and E-commerce
  • Highly strategic, adept at analyzing market data, spotting trends, and identifying appropriate action plans
  • Strong project management, strategic-thinking skills
  • Analytical, results-driven, can easily adapt to changes, creative, and has good interpersonal skill

 

Your Tasks

Please type in the EXTERNAL job description (Corporate Website & external job boards e.g. LinkedIn).

Your Profile

Please type in the EXTERNAL job profile (Corporate Website & external job boards e.g. LinkedIn).

 

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