Media Relations Executive

1 week ago


Philippines Alpas.Ph Inc. Full time

Reporting directly to the Media Relations Associate Director, the Media Relations Executive is immersed in day-to-day support of account deliverables and meeting media-related key performance indicators.Account ManagementAttends client meetings and prepares data/presentations related to media and media engagementsReports progress of deliverables and escalates issues pertaining to media concerns, publicity, and media landscapeContacts and coordinates with suppliers for logistical supportClient ServicingPerforms research tasks on client or brand, and its industry to gather relevant data and assess specific media needs and opportunitiesProvides support and insights on editorial materials targeting media such as press releases, talk points, feature stories, and other executionsIdentifies target media for media engagements and publicity efforts and invites approved media to activations/media engagementsCreates pitch letters and seeds client-approved press releases to appropriate mediaCreates publicity trackers and coverage reports with media values, quality of pick-ups, and provides media-related data in post-event reportsEstablishes and sustains media connections through media engagements through media rounds, roundtable discussions, events, socials, etc.Administrative TasksDevelops a media plan for the agency to sustain and establish relationships with media e.g. agency media socials, parties, gift-giving, etc.Creates and updates the media database with contact details, designations, publications, and profilesInfluencer ManagementCreates and updates influencer database with contact details, categories, rates, etc.Negotiates rates with influencers targeted for client campaignsIdentifies and proposes influencers specific to needs of clients in support of the PR team and the Digital team* Additional tasks may be assigned to the Media Relations Executive as needed.* Work experience in related field is preferred but not required.



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