Media Analyst

3 weeks ago


Metro Manila, Philippines Manulife Business Processing Services (MBPS) Full time

Are you looking for a supportive and collaborative workplace with great benefits and clear career development? You’ve come to the right place.

Why choose Manulife?

Competitive Salary packages and performance bonusesDay 1 HMO + FREE coverage for your dependents (inclusive of same-sex partners)Retirement savings benefitRewarding culture that values wellness and well-being Performance BonusGlobal network of industry expertsExtensive training resources

 

Job Description:

We’re looking for a Media Analyst who will be responsible for producing high-quality insights from data and trends and turning these into actionable steps and recommendations for our Global Wealth and Asset Management and Insurance media team across APAC. We expect you to provide both quantitative and qualitative research that provides rich and meaningful insights into media performance across various platforms, competitor activity, consumer insights etc.

Have the skills and knowledge for the job? Learn more about the opening below

Key Responsibilities:

Work with senior stakeholders to study vast datasets across multiple sources, identify the patterns and trends, present insights and make recommendations to support the media team on key business decisionsDevelop knowledge of the various media and analytics tools and platforms to be able to extract relevant data for a business problem at hand or required analysisConduct frequent competitor analysis across multiple media platforms to understand competitor activity and provide recommendations to the media team based on these findingsWork closely with the media teams to ensure that all the deliverables and tasks are of the highest quality and are well within the set deadlinesProactively identify and lead analysis initiatives and projects that are relevant to the business needs

 

Qualifications:

3-5+ years relevant experience in a similar role preferably with a B2B backgroundDemonstrated technical aptitude (i.e., use of software tools, coding experience, Excel, etc.)Experience with Business Intelligence data visualization tools (Tableau, Domo, Power BI, etc.)Basic understanding of database management and SQL is preferredExperience with digital media and web analytics tools such as Google Analytics, Adobe Analytics and Media Platforms (Google Marketing Platform, Meta, LinkedIn etc.)Experience with digital marketing campaign analysisUnderstand the nuances between the different channels and media platforms to ask the right questions.Experience in investment / asset management would be highly beneficial

 

Select the "Smashfly > JobStreet API" option on Workday when asked how you heard about us.

 

Let's make every day better together. Learn about our opportunities at JOBS.MANULIFE.COM


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