Director, Digital Marketing

Position Summary:

This role is responsible for mobilizing the organization’s customer base, attract new customers and drive attraction through the use of all available digital techniques, including emerging platforms and technologies. This is a pivotal role in developing and delivering the organization’s business and marketing plans. This role will be responsible for elevating and expanding the consumers experience with the organization. This role will lead the building of the organization’s digital business including direct response programs, new customer acquisition, customer retention and engagement and web campaigns to grow the overall business by being focused on the key business metrics of return on ad spend, demand, traffic, and site conversion, retention and engagement.

Job Responsibilities:

• Lead in developing digital marketing plans to increase traffic and engagement with new and prospective customers

• Build a “best customer” program that enables guests to become passionate customers, while also driving other products and services of the organization.

• Accelerate e-commerce sales, including programs with strategic partners (affiliate partners and key external stakeholders across the digital publishing space and industry experts).

• Lead the thinking for mobile platform development: Website content, e-commerce, partnership and community development, consumer research, marketing, and website technology

• Upgrade organizational capability in the digital area and seamlessly integrate digital marketing into each marketing program.

• Manage dedicated digital leaders and staff as well as overseeing a cross-functional team of web developers

• Actively partner and collaborate with cross-functional partners including key stakeholders, public relations, social media, creative, contact strategy, national advertising, go-to-market and campaign teams to ensure consistent message and focus across all consumer touch points.

• Partner to develop advertising strategies for this space that provide key insights, meaningful engagements and build the brand with the key consumer targets.

• Leverage the use of marketing analytics to provide insights and make recommendations to reach the consumer in new ways to improve marketing ROI recommendations and overall strategies.

• Recommend and / or execute management policies to hire, transfer, suspend, layoff, recall, discharge, re[1]assign or discipline employees.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Job Requirements:

• Bachelor’s degree

• 10+ years of marketing managerial experience with at least 7 years digital experience with integrated media and marketing platforms that include experience in social, digital, and traditional marketing.

• Demonstrated experience with implementing digital marketing initiatives that will scale to support the requirements of a growing organization with multiple brands.

• Deep understanding of the digital environment and evolving tools and platforms used to improve online presence with excellent working knowledge of social media outreach strategies. Able to translate trends into brand right business opportunities.

• Strong leadership and consensus building skills, with a willingness to continually embrace personal and professional development.

• Prior experience leading and developing a team of internet/e-commerce professionals, as well as manage work across indirect reports and cross functional partners.

• Able to interact with all levels of the organization; must be able to articulate a vision and develop and deliver supporting marketing plans.

• Strong relationship builder both within the organization and with external partners.

• Comfortable working with ambiguity and change. Must be able to work in a fast pace environment.

• Up-to-date with the latest trends and best practices in online marketing and measurement

• Preferably with 10+ years solid Advertising experience background on Director level