Assistant Brand Manager

1 month ago

Philippine, Philippines Jollibee Group of Companies Remote Work Freelance Full time

The Assistant Brand Manager is responsible in assisting the Senior Brand Manager (SBM)/Brand Manager (BM) in the overall management of the assigned product category and the achievement of its long and short-term sales and brand objectives.

Assists in developing a strategic business plan for assigned product category.Assists in the development of marketing programs and projects to launch new products and in tapping potential market opportunities.Helps in the collaboration with Trade Marketing, Creative Agency, Media Agency, PR/Digital Agencies, Corporate Media and Corporate Research in developing, executing and monitoring integrated marketing campaigns.Gathers reports on competitor pricing and product/service performance.Coordinates with various suppliers, creative agencies and assigned Marketing Assistant for the team on the development and execution of marketing and promotional materials.Oversees supply chain-related discussions for the Marketing team (from forecasting to demand-supply review).Prepares monthly rolling forecasts aligned with marketing calendar and brand marketing plan.

JOB QUALIFICATIONS

Bachelor’s degree holder, preferably graduate of any management-related course.At least 3-5 years of brand management experience working in an FMCG, Quick Service Restaurant (QSR), or F&B industry.Has led development and launch of new products/variants or other forms of product innovations.Has led development and launch of Integrated Marketing Campaigns covering Above-the-Line (i.e., TV, Radio, Print) and Below-the-Line platforms (i.e., Digital, Out-of-Home ads, PR, Events).Has demonstrated strong project management skills.Must be willing to work in Ortigas, Pasig (hybrid set-up).